Welcome to the BECOMING
We show artists how to step into their power so they can create art they’ll love and the kind of world they want to live in.
Which one are you? Please select below.
At the Becoming we make art and perform alchemy. We transform what has been overlooked, rejected and abandoned into pure, sovereign, creative gold. We see our sensitivities as a gift. We make art because we must. And then we sell it to the world without selling out.
If you’re an artist who…
... has shit to say but are scared as hell to express it.
... is in love with the greats - the Frida Kahlos, Marina Abramovic's, Louise Bourgeois’, Wangechi Mutus, Amanda Palmers and Elizabeth Gilberts of the world, but are consistently plagued with a barrage of Inner Shit Talk and a thousand ideas that don’t seem to take shape ...
... is done with harsh critiques, painful rejections and not knowing what to do next ...
You’ve come to the right place.
In fact, you’ve come home.
It’s time to throw off the shackles, ditch the Starving Artist B.S., say, “To hell with what everyone else thinks,” and create art and a career on your terms.
Jessica Serran
our founder
Jessica Serran is an International Artist and Coach. Born in Canada, she now lives in Prague, CZ, where she paints daily, exhibits internationally, and speaks powerfully to help artists let go of the limiting beliefs that hold them back. She realized long ago that the things we reject, and the things that piss us off are the very things that make our art wildly authentic, distinctly unique and potent medicine for others. She grew tired of artists not having the tools and support they need to thrive. She’s never been one to play small and guesses that neither are you. You wouldn’t be here if you were.
Get started
We have a plethora of articles, content and courses to support you. But first, we need to know where you are now. Take The Artist's Ultimate Quiz and discover how to Create a Professional Art Career without Letting the Fear of Rejection Hold You Back.